Words that are not ordinary sound academish and snobby.
When writers spend too much attention to the words, they appear erudite and elitist; they make most readers uncomfortable and uneasy.
The best writers compose simply and plainly. They prefer the common word to the little known one; they choose the obvious to the obscure. In most cases this is the Anglo-Saxon derived word rather than the Latin originated word.
When writing, the writer must always keep in mind the intended reader. For the general populace that means simplicity, the common rather than the exceptional, the familiar rather than the unusual, the well-know rather than the strange. Of course this not mean the trite of hackneyed. It means a well-turned phrase, an appealing metaphor or simile.
This brings us to the concrete rather than the abstract; the exact rather than the approximate; the specific rather than the academic; the common sense rather than goobledygook. Simplicity reigns; complexity ‘sucks’.
What does all this mean? It means that the old adage “KISS” should be kept in mind at all times when writing. Keeping the choice of words simple and uncomplicated will keep writing powerful and potent. Good writing should not require the reader to run to the dictionary to find out what the writer meant.
Words that are not ordinary sound academish and snobby. They draw attention the words and make the reader squirm and uneasy.